I awoke too early this morning, I’m sure I heard Oprah scratching at my door in an attempt to get her hands on a copy of RiskBuster… yup, definitely time to get up and greet the world!

Of course, reality crashes in around me as soon as I belly up to my laptop. No Oprah, just me and a honker of a low Amazon ranking!

It’s still early here and a few of our partners are getting messages out to their lists. The Amazon ranking has dipped lower than ever to #2,207,753 a few minutes ago. Trying to improve the ranking is like trying to turn a moving train.

It is commonly said (usually by lawyers) that anyone who attempts to defend themselves in court has a fool for a client. Based on that logic, an author attempting to market his own book might be said to be a bit delusional. Nonetheless, people occasionally win their own court cases, and authors can bust through a busy marketplace and speak directly to readers.

Methinks it’s probably never been easier, but it’s still a lot of work. And you don’t do it alone. My many friends are my lifeline today.