Press Release Nov. 24, 2008
In less than 24 hours Dan Boudreau’s book, Business Plan or BUST!, skyrocketed from a sales rank of #5,208,502 all the way to the best seller list at Amazon.com.
Prince George, British Columbia (PRWEB) November 24, 2008 – Dan Boudreau, Author of Business Plan or BUST! believes in miracles today! He also believes in perseverance, hard work and sticking to a plan.
On November 17, 2008, Dan’s book held the unflattering sales rank of #5,208,502 on Amazon.com. This meant that more than 5 million books were out performing his book at Amazon.com.
Less than twenty-four hours later, Business Plan or BUST! occupied a different position at Amazon, as Dan’s book shot upward to the best seller list in all 3 of the categories it’s listed in:
#2 in Business Plans
#4 in Home Based
#37 in Entrepreneurship
“After publishing, it became clear that the book wasn’t about to market itself and that nobody else, including Oprah, was going to promote it for me.” Boudreau said.
It can be costly and time consuming for an unknown, self-published author to get a new book into bookstores. The competition for space on the shelves is fierce, and bookstores need to stock the best and fastest selling books.
Boudreau refers to this “absence of uptake” on the part of bookstore owners as “a serious speed bump” for new authors. And it makes sense. The marketing of new books by unknown authors is risky and for the most part, unprofitable. Besides, says Boudreau, “The responsibility for marketing a self-published book clearly lies with the author.”
So he turned to what he calls the ultimate marketing tool – the Internet. He studied successful authors to determine what’s really working.
Boudreau learned about a marketing technique called the “e-blast” that appeared to be working for best selling authors like Dr. Wayne Dyer, Dr. Joe Vitale and Jack Canfield. An e-blast involves the engagement of several opt-in list managers to help by getting a message to their list members on a specific campaign day, and to get each of those managers to contribute a special bonus gift for the occasion.
To learn how to organize an e-blast, he enrolled in the Best Seller Mentoring Teleseminar offered by authors Peggy McColl (Your Destiny Switch) and Randy Gilbert (Success Bound).
Boudreau says, “This campaign was successful because of the efforts of many people, who helped to organize the event, the partners who mailed to their lists, and many friends and family who helped to get the word out.
“As well as achieving best seller status and selling books,” says Boudreau, “the biggest benefit of all has been the relationships we’ve built with savvy list managers throughout Canada, USA, and the UK.
Randy Gilbert, Best Selling Author of Success Bound, says “Everybody wins with the Best Seller Mentoring strategy. The author wins by selling books and gaining profile. The list managers win by attracting potential customers, and the customers get an amazing selection of bonus gifts with each purchase of the author’s book.”
Boudreau is already planning an e-blast to launch his next book, RiskBuster, which will be published early in 2009.
To see the Business Plan or BUST! Best Seller Book campaign in action, visit businessplan.riskbuster.com.
Macrolink Action Plans Inc. provides business planning tools for curious and serious entrepreneurs and hosts the RiskBuster Practical Business Plan Oasis at www.riskbuster.com.