Seven Fool-Proof Ways of Going Broke

After years of getting cuffed around in the marketplace, it is my pleasure to share these foolproof strategies. No matter how well you are doing today, the following methods are sure to drive your small business into the ground.

  1. Be a know-it-all. Instead of adopting a learning attitude, be defensive and refuse to admit that anyone might know more than you about the business. Snub business analysts, counsellors, lawyers and bankers. Do not be curious.
  2. Don’t waste valuable time listening or talking to customers. Ignore them, they’re takers. They rarely say anything of substance and they can suck up a lot of your precious time. Why do you think the good Lord gave you one mouth and two ears? So you could growl at customers without pausing your IPod or interrupting your cell phone conversation. Reel ‘em in, get the money, kick ‘em out.
  3. Do not smile. Smiling is a sign of weakness. Be tough. Use the time-tested tools of terror: scowls, snarls and sneers. The slick thing about this method is that you only have to do it consciously the first few times, after that it happens habitually and you can effortlessly alienate customers without even having to think about it.

Continue reading Seven Fool-Proof Ways of Going Broke

Win With a Business Plan

No matter how small your business idea, a business plan can help you build the confidence you need to get to opening day.  Business planning is not just for large or high-growth ventures, and it really shouldn’t be put off until you need to borrow money.

As healthy as the planning is, many small and micro-business owners will put it off as long as they can. And it’s easy to understand why. Business planning involves the tedious process of organizing your thoughts and getting them onto paper, or more likely, into a word processor. It includes a whole whack of potentially unfamiliar activities, such as researching, writing and building a credible set of financial projections.

Indeed, why would anyone knowingly put themselves through such pain? Thankfully, the benefits far outweigh any negatives. Here 11 ways you will win by taking the time to develop a business plan:

  • You know where you’re going
  • You will have a roadmap or blueprint for your business
  • You will have a document to look back on in order to measure your progress
  • A plan will help protect your investment and equity from loss
  • You will find out if your idea will work
  • You can discover and solve problems before starting the business
  • You will build confidence in your business idea
  • The plan can help you get financing
  • You become the expert for your business
  • You will prove your business case
  • You will have a document to use for communicating with others, family, partners, investors, bankers

Business planning can appear larger than it really is, until you step up and embrace it. Think of it as a cost-effective learning process for anyone aspiring to operate a successful business in today’s complex global work environment. A business plan can be a giant step toward making your dream business a reality.

Planning your business doesn’t have to take up a lot of your time or money. Whether you are thinking of starting, buying or growing a business, I urge you to first develop a business plan. Once you take the plunge, you might just have fun doing it!

After all, it is you who really wins with a business plan.

Make a Plan to Succeed in Business

The most important reason to write a business plan is probably to save your house, or grandma’s nest egg, or whatever investment you are putting at risk. A business plan will help you learn more about your business and serve as a tool for communicating with others, such as bankers or investors.

Here are seven things to know about business plans:

1. Most businesses are started without written plans. For the most part, plans only exist on a napkin or in the owner’s mind. Business planning is an unfamiliar trek for most people, and too often the task is avoided until they are urgently needed to get a loan.

2. By the time a business plan is printed, it is probably already out of date. Enterprises continually adapt to their surroundings and the plan is a living document that gets updated at strategic times.

3. Business planning is an organic, non-linear process. At any given time, you will be more knowledgeable in some areas than others. Effective business plans arise from building on strengths, developing strategies to mitigate weaknesses, and innovating as you learn more about your business.

4. The further a business plan projects into the future, the less reliable those projections will be. It’s entirely likely that year five predictions will be less accurate than year one.

5. A professionally prepared plan does not guarantee a business will succeed. A picture-perfect business plan is not worth the paper it’s written on unless the owner understands it thoroughly. The real value of a business plan is the knowledge you gain by doing it.

6. Plans that call for aggressive early stage spending will meet with resistance, especially where the shopping spree is predicated on using borrowed money. It’s usually healthier for a new business owner to solve problems through innovation, ingenuity and frugal investment of available resources.

7. While a business plan will help to increase your knowledge about your business, it will not do much toward helping you develop business trade skills, such as how to handle money, how to buy, sell and pay. Business trade skills are more likely to be learned from managing a paper route or operating a lemonade stand. Owning a business is the best way to learn the basic survival skills like knowing how to read the market, how to learn from it and how to change your mind.

Your business plan is more for you than it is for your banker. It will enable you to prove your business case, and to be reasonably sure that your venture can survive.

Once you’ve debunked your own assumptions and gathered enough evidence to demonstrate viability, you’ll have more confidence in your business idea. Armed with a better understanding of your business and realistic financial projections, you will be much better positioned to discuss your business with those who might help you.

Business Owners Go the Extra Mile

When it comes to starting or growing your business, the “extra mile” can be the difference between success and failure. Business owners are often compelled to do important tasks after the regular workday and beyond the realm of normal energy outputs and expectations.

A few years ago, my business grew to a point where it needed a catalogue. I mulled this over for a few weeks, the idea perking in my mind. I was working long hours and too many days each week. There didn’t seem to be any extra time to do the job or enough money to pay someone else to do it.

After a period of contemplation I decided the only way the job would be done was if I did it myself during those few hours I’d been cheerfully squandering on sleep. One evening I headed home, with a few catalogue ideas flopping around in my mind, and fired up my computer. After a couple late nights and early morning stints I had three-pound bags under my eyes and a draft of copy of a new catalogue.

I had gone the extra mile to pull off a critical, seemingly impossible job. And the business grew as a result of my effort.

I have seen the extra mile at work many times in my business and in others’ businesses. Anytime you see a remarkable business achievement, some individual or group has probably burned the midnight oil to make it happen.

Do you have a project in front of you that appears too large? Here are some important points to consider:

* Most projects look smaller once we take the time to clarify exactly what is needed.

* We can usually achieve more than we think we can; it’s a choice.

* There is always enough time and energy to get the truly important things done.

You can apply the extra mile to different aspects of your daily business life. Imagine how your business might look if you applied the extra mile to any of the following areas:

1. Starting a business.

2. Serving your customers.

3. Organizing a team to complete a project.

4. Marketing your products and services.

5. Introducing new product or services.

6. Continuous innovation.

7. Writing your business plan.

Many great achievements take place over and above the regular workday. There is always enough time for miracles; it’s a matter of identifying the need, developing a plan, and taking action.

 

Your Business. Your Plan. Your Way.