Depending on your priorities, family, fun, health and life style can be far more important criteria to consider before setting that grand opening date. Here are a few questions to help you determine if you’re cozying up to the right business. Read the full article.
All posts by Dan Boudreau
eZine Search Reveals Black Hole
One of the most agravating aspects of the business planning process is the black hole. As I hope we do a lot to eliminate black holes for our customers, I’m always amused when I discover ones I’ve created myself. So here goes… Last week while coaching a business planning group, Jerry asked the following question “How do I find free ezines to help me self-educate about my business?” I realized then that my simple (I thought) recommendation to “use free ezines to self-educate” was in fact generating one of the dreaded “black holes,” which usually means further explanation needed.
There are millions of ezines available via the Internet today, most of them free. It is easier than most people think to locate ezines. You are just a couple clicks away as you read this blog.
For example, suppose you are starting a dog training business and you wish to become more knowledgeable about the dog training business and the industry.
We suggest beginning your search at http://www.google.ca/ with simple keyword search. For this example, we’ve chosen to use dog training business ezine, but you can apply a similar string of words for your own business or industry category.
For us the top ranking link was to an ezine article at http://ezinearticles.com/?Start-a-Dog-Training-Business&id=2284650 To a probing mind, there’s a great deal to be learned from this page.
• The article itself offers information on starting a dog training business. The article might lead us to a dog training business ezine.
• A glance at the resource box (author’s link at the bottom of the article) tells us the author of the article and links to the authors website. A search of the author’s website might bring other dog training articles or links to ezines. At a minimum, if you happen to be a mom working from home, this link might be useful.
• The article lives at ezinearticles.com which is one of the oldest and most successful ezine websites on the web. Further searches of the EzineArticles website is sure to bring all kinds of dog training articles and links.
• The ads by Google link to several other articles and websites pertaining to the dog training business and industry. These ads are placed by entrepreneurs who are in business and obviously serious about marketing their products and services in the dog training business and industry. Many of them most likely publish ezines for both marketing and customer service purposes. Although the ‘ads’ scenario changes, at this viewing we count 5 ads/links at the top of the page, 8 ads to the right of the article, and another 11 ads in the left side panel.
• Toward the bottom of the page are a number of links to other potential articles – the “Other Related Articles” category appears particularly relevant to the dog training business.
Hitting the back button takes us back to the Google search results, where the first page shows links to Free Dog Training Video Newsletter and Waggin’ Tails Ezine, either one of which might be the publication you need to learn more about your business or industry. At a minimum, they will enable you to peek into your competitor’s world and learn how he or she is doing things.
Another search to try is dog training business newsletter. Search engines have made it easy to find information. You are never more than a few clicks away from whatever information you need to succeed!
Happy learning!
Silos Lead to Learning
It’s almost a year since we published and launched RiskBuster… and then went underground to build the supporting membership website. Only a few people know how busy we’ve been behind the scenes; to the onlooker, it might seem like we dropped off the planet. We’re still here and it’s been a fast, busy year, and most of it has been devoted to assimilating and incorporating new silos…
We’re excited about the upcoming launch of the new membership website, the RiskBuster Business Planning Oasis. No date set yet, but we will announce it soon.
It’s been a year of learning for us. First, we have pulled together a number key elements of the membership website infrastructure. We’ve largely switched over to our Business Plan Oasis site and uploaded the 99 steps of the Business Planner’s RoadMap. We’ve created and installed a SpringBoard for each step, with links to tutorials, FAQ’s, Worksheets and relevant Links. We created the RiskBuster Daily Business Plan Tips and the Introduction to the Business Plan: 8 Day eCourse. In November we will resume publishing the RiskBuster Oasis Insider Bi-Weekly Newsletter.
During the spring of this year, we piloted the first delivery of Business Plan Development Skills for Coaches and Facilitators, and next month we will provide it for a second group. The workshop is for anyone who coaches or facilitates business planning for others, consultants, business advisors, etc. The package includes 12 hours of workshop time, all of the key elements of the RiskBuster System and a one-year membership to the RiskBuster Business Plan Oasis for each participant.
A part of our learning curve over the past few months has been the set-up and filming of the tutorials to support each step of the Business Planner’s RoadMap. This entails cozying up to Camtasia, Sony Vegas Movie Studio, a new camcorder and a few other links and trinkets.
Which brings me back to silos. Every component mentioned in this article is a silo of information that takes a chunk of our time and energy to master. It seems we have invested a whack of time learning about each silo within our infrastructure, with lot more time thrown in to figure out how each silo integrates with all of the others. For example, introduction of Camtasia (which is amazing!) has implications for our marketing, our tutorial development, and even how we create workshops.
Are you grappling with silos in your business? If so, we’d love to hear about them and how you’re dealing with the ongoing learning.
You Want To Get Your Business Name Right
Naming a business can be thrilling and spooky. It’s exciting because naming a business always gives a feeling of getting closer to bringing your fledgling business into the world. But it can also be stressful because the wrong name can cost you.
Today’s environment is such that, even when you do everything right according to the local authorities, you can still be blindsided by a business owner from a far off jurisdiction.
When a local business owner started her housecleaning business a couple of years ago, she did her research, registered her name with the provincial corporate registry, and started building her business. A few months later she was advised by her lawyer that she should stop using her business name because someone else had the trademark pending for all of Canada.
Now, many months later, she has successfully changed her business name, but the cost has been considerable. She has redone her business cards, brochures, vehicle signage, media advertising, and rebuilt her website at naturallyneat.ca.
This situation is not unique. With that in mind, here are a few tips for naming a business.
1. Search your name ideas using any of the search engines, such as Google, Bing or Yahoo. Too many hits might mean the name is overused. Be sure to try using different search engines, because they don’t all pull up the same information.
2. Use the built-in search functions at domain registry websites to determine if the domains are available for your preferred business name. A couple of domain search websites are Godaddy and Hover. The search results will tell you whether your name is available in the .com, .net, .org, .biz or .info versions. If your name idea is already taken, some of the registry sites will also list a number of suggestions that are close or related to your name.
3. Keep the name as brief as possible. Throughout the life of your business, you and others will write, type, think or speak your business name many times. If you wish to inspire others to repeat your business name, make it easy for them to do so. The worst names are those that are difficult to pronounce, or they are so long that you need an acronym to shorten them. Brief is better.
4. Search copyrights and trademarks to determine if someone has already secured the name. You can either hire a trademark lawyer to do this or you can do it yourself by visiting the appropriate government agency or website. Use a search engine to search using keywords “trademark” and your location (example, “trademark Canada”) to locate the website. Visit the Canadian Intellectual Property Office website or the United States Trademark and Patent Office website.
5. Ask others for feedback on your business name. How does the name fit the business? What do others think of when they hear the name? Does the name sound right for the image you wish to portray?
6. Once you have chosen your name, register it in the jurisdiction where you intend to operate the business. For example, in British Columbia you will need to register your business with the Corporate Registry.
A great business name will help you avoid costly court disputes or name change exercises, at the same time drawing the right customers to your business. A little due diligence before settling on a business name can save you loads of trouble later. While there are no guarantees, the steps above should help you narrow your focus and choose that magic and hopefully – unique business name.