Add Product Literature
When selling a product or service provided by a third party or supplier, you should be able to obtain literature, preferably at no cost.
If you are creating your product or service for sale, you will need to create your own literature.
This Element can be a simple printed document or a more expensive output, such as a glossy color brochure printed by professionals.
Product or Service Literature (this step) is similar to Technical Information (see Step 88). If having two Elements is potentially confusing to your reader, create one Appendix to hold both. Ultimately it doesn’t matter what you call the Appendix, as long as your readers can easily locate what they are looking for.
Product or Service Literature is intended to help the reader visualize what you are selling.
Action
If you have set up a working copy of your business plan using the Shell™, this information will be entered included in your business plan as an appendix. It will be included under Section 6 Appendices “Product Literature.”
- Gather or create any Product or Service Literature and put it into this Appendix.