Sometimes a simple map can help readers locate your business in their mind.
Action
If you have set up a working copy of your business plan using the Shell™, this information will be entered included in your business plan as an appendix. It will be included under Section 6 Appendices “Map of Area”
- Find and include a map of your market area in the Appendix.
Caution: don’t include a map just because there is an Appendix for it; determine for yourself whether or not it will enhance the communication process, and leave it out if it’s unnecessary.