Provide the Right Survey Info
Rarely will you need to include your market surveys in your business plan, but the information will be necessary. The easiest way to do this is by compiling the results to create a summary.
Action
If you have set up a working copy of your business plan using the Shell™, this information will be entered included in your business plan as an appendix. It will be included under Section 6 Appendices “Market Survey Results.”
Summarize your market survey information and include it in the Appendix.
Caution: You will not impress anyone by dumping a disorganized pile of paper in this Element. Summaries, tables, and graphics are more effective methods for getting your point across.