Develop a Marketing Action Plan

Plan a strategy for marketing your products and services.

Here is an example:

Action

If you have set up a working copy of your business plan using the Shell™, this information will be entered under section 3  “Marketing” under the heading 3.10 “Marketing Action Plan.”

1. Review market research that you consider to be helpful in creating your Marketing Action Plan.
2. Copy the Advertising and Promotion Element into a separate file and use it as a benchmark from which to build your Marketing Action Plan.
3. Build your list of Marketing Objectives and arrange them chronologically, in the order they will happen.
4. Develop a brief list of action goals for each objective.
5. Estimate a budget for each of the components of your Marketing Action Plan. This can be done in a spreadsheet either in the cash flow projection or separately; ultimately these costs must be put into your cash flow projection.
6. Option: Go back and reorganize your Advertising and Promotion Element from Step 43 to be more consistent with your Marketing Action Plan.

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