Clarify Servicing and Guarantees
Clarify the level of service you will offer and what you will promise to replace or repair. This Element consists of promises that a business person must live up to.
View the Example: Servicing and Guarantees
Action
If you have set up a working copy of your business plan using the Shell™, this information will be entered under section 3 “Marketing” under the heading 3.6 “Servicing and Guarantees”
To complete this Element you will need to complete your analysis of the various competitors and then:
- Identify any guarantees your competitors offer with their products and services.
- Clarify and write your customer service philosophy.
- Describe your servicing and guarantee strategy.
- Estimate any related costs and build them into your prices.