Describe Your Market Area
Define the geographic area in which your business will operate.
Market area can be defined a number of different ways. It can be a geographical area, a definite area that can be marked on a map. It might also be a building, a neighborhood, a city, a reserve, a region, a tribal council jurisdiction, a province, a country, or the entire globe.
Action
If you have set up a working copy of your business plan using the Shell™, this information will be entered under section 3 “Marketing” under the heading 3.1 “Market Area.”
To complete this Element you will need to have completed most of your primary and secondary market research.
- Write a description of the geographic area in which your business will operate.