Congratulations! You have now completed the market reasearch phase of your business planning journey and built your business concept.
The purpose of this next section, Map Your Marketing, is to plan and describe how you will get your goods into the hands of paying customers. If you are using the Business Plan Shell™ you will be working in section 3, Marketing and entering information into parts 3.1-3.10
Here are the ten business plan Elements in this Section and the corresponding RoadMap™ steps that make up the Map Your Marketing Section of the RoadMap:
Step 36: Describe Your Market Area
Step 37: Describe Your Location
Step 38: Describe Your Customers
Step 39: Analyze Your Competitors and Differentiate
Step 40: Describe How You Will Sell
Step 41: Clarify Servicing and Guarantees
Step 42: Craft Your Business Image
Step 43: Develop Advertising and Promotion
Step 44: Present Prices and Pricing Strategy
Step 45: Develop a Marketing Action Plan
Action
Read the Marketing Section of the Macrolink Business Plan to get a sense of what you are trying to achieve in this Section.