Definitely. Your vision should be posted in key locations throughout your business, and it should be written into any major communications that go out from your business (business plans, proposals, letters, brochures, etc.).
Your vision is your statement as to what you want your business to be. Our expanded definition of “customers” includes all those served by your business, including employees and family. Communicating your vision tells the world and all stakeholders where you’re headed, which lets people decide whether or not they want to be part of it.
You should probably revisit your vision at least once a year with an eye to recommitting to it or adjusting if necessary. A vision can shift over time, but hopefully not too frequently. Milestones that might trigger changes to the vision: change in ownership, addition of a new partner or partners, significant shift in the management team, shift in the business focus (new products or services), or merger.
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