Articles for Step 10: Set Out to Prove Your Business Case
Selling Laptops to Polar Bears
The purpose of business planning is to prove or disprove your business case. Scary as that might sound, it’s as simple as making sure your business will draw enough customers to pay enough money for your products or services to enable your business and you to survive and perhaps even flourish. Read the full article
Whether you’re starting, buying, or growing a business it’s critical to determine whether or not the business is sustainable. There are different ways to view sustainability. Some of the more important measures are money, time, energy, supply, demand, social, and environmental. The most common measure for small business is financial sustainability. This is because cash flow shortfall can kill a business no matter how well it’s going in other aspects. Read the full article