Add Technical Information
Technical information is most useful when you have a product or service that is complex or not easily understood by your reader. It is preferable to include detailed information such as this in the Appendices, rather than in the body of your business plan.
Some will read it, others won’t.
This type of information can often be gathered from suppliers. If you are creating your own product or service, you will need to create your own technical information.
Although Technical Information (this step) is similar to Product or Service Literature (see Step 87), it might be written for technicians and have less of a marketing angle. If technicians are your target customers, these two Elements might be the same.
Action
If you have set up a working copy of your business plan using the Shell™, this information will be entered included in your business plan as an appendix. It will be included under Section 6 Appendices “Technical Specifications.”
- Gather or create any technical information that detail oriented readers will hunger for, and put it into this Element.