Build Your List of References
Provide your reader with a clear path to research you and your business plan: Communicate with key references.
Here are some tips on building a list of references:
- Call them and ask permission to use their name.
- Confirm that you have accurate contact information for each reference.
- Never share contact information unless your reference has specifically given you permission to do so.
- Cut any negative, dated, or uncertain references from your list.
- Use only the references most relevant to your reader.
View a business plan example: List of References
Action
If you have set up a working copy of your business plan using the Shell™, this information will be entered under section 6.7 “List of References” under the heading 6 “Appendices”
- Write the list of people you will use as references directly into your business plan or if you prefer to create a draft you can download the List of References Worksheet.