Craft Your Business Image
Create an effective corporate image.
Action
If you have set up a working copy of your business plan using the Shell™, this information will be entered under section 3 “Marketing” under the heading 3.7 “Image”
To complete this Element you will need to complete your analysis of the various competitors and then:
- Decide what kind of image your business will project.
- Consider your likes and dislikes and how you wish your business to be perceived in the marketplace.
- Write a description of your business image.