Describe How You Will Sell
Determine which sales activities will best reach your customers. The methods you choose will be determined in part by your product, by your customers, and by the methods used by your competitors. This step leads to writing the Sales and Distribution Element in the Operations Section of your business plan.
View the Example: Sales and Distribution
Action
If you have set up a working copy of your business plan using the Shell™, this information will be entered under section 3 “Marketing” under the heading 3.5 “Sales and Distribution”
To complete this Element, you will need to complete your analysis of the various competitors (Step 39) and then:
- Identify which sales methods are being used most successfully by the competition.
- Determine the Industry standard for getting products and services to the customers.
- Choose which sales methods will best work for you, giving careful consideration to the amount of available time, energy, and money.