eBusiness Basics Workshop Description

Charting Your Way Through eChoas

Workshop Length: 3.0 hours

Description

This non-technical workshop introduces entrepreneurs to the dynamic world of eBusiness, with an emphasis on adding online revenue streams to existing bricks and mortar or home-based businesses. Participants will be introduced to the basics of registering domains, setting up a website host, and choosing applications such as online shopping carts. Learners will explore different options for selling products and services via the Internet, reviewing eBusiness marketing techniques such as: creating content, blogging, e-zines, and social networking. At the end of the workshop participants will have an eBusiness checklist to move confidently forward, whether doing the work themselves or outsourcing all or some of the tasks to professionals.

Workshop Goals

Upon completion of the training, the participants will be able to:

Discover elements of an eBusiness

• Walk through the process of setting up an eBusiness
• Recognize different website types and strategies
• Review domain registry and hosting options
• Discuss shopping cart & online payment options
• Review ways to market and sell online