Create Your Survey Questionnaire

Build a questionnaire that brings you the answers you haven’t already gleaned from your secondary market research efforts.

Tips for Creating a Market Survey Questionnaire

Here are tips to help you stay on track with your market survey.

1. Keep the tone friendly.
2. Include an introduction at the beginning and a thank-you at the end.
3. Keep the overall form brief and easy to use.
4. Keep questions short, clear, and understandable.
5. Determine what you need to know first, then design the questions to get the right information.
6. Everyone is busy. Be sensitive to using other people’s time.
7. Beware of asking for sensitive or private information.
8. Give choices so the customer can either circle or pick a number.
9. Allow space for the customer to write comments.
10. Make it optional for customers to include their name and contact information.
11. Keep it simple, but not too simple.
12. If appropriate, be sure to ask if they would purchase your product or service.
13. Consider offering a gift or prize to each person who completes your survey.

View and Download Examples of Market Survey Questionnaires

Review the market survey FAQ’s

Action

1. Review any one of the sample Market Survey Questionnaires.
2. Select which method or combination of methods you will employ to gather your primary research.
3. Develop a list of questions to include in your survey questionnaire.

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