Gather Primary Research
Primary market research is the information that you collect yourself, as opposed to data you might gather from other sources.
Many different methods exist for gathering primary market research, including talking to customers and surveying customers, competitors and suppliers. Typical methods for collecting primary market information include observation, personal interviews, focus groups, formal surveys, mail surveys, and telephone surveys.
Here are some points to consider in deciding which method or methods to use.
Action
1. Decide which methods you will use to gather your primary market research.